for Grindex

Update: 13.12.2021

Last week: 48th week 2021 (29.11.2021 - 05.12.2021)

Last full month: Nov 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 1 728 0.6% 46.8% 2.4 757 840 1.0% 76.7% 2
MoM 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
YTD 110 703 -23.7% 56.4% -5.4 42 598 268 0.5% 80.6% 0.1
MAT 122 293 -23.1% 56.8% -4.8 46 443 025 0.3% 80.7% 0.4
CAPSICAM
WoW 22 971 5.1% 3.9% 0.3 9 313 355 5.4% 4.1% 0.4
MoM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
YTD 968 981 -20.0% 3.1% -0.3 399 844 476 -5.4% 3.4% -0.2
MAT 1 086 106 -19.1% 3.2% -0.3 448 507 438 -3.2% 3.5% -0.1
MILDRONATE
WoW 96 677 -4.3% 12.1% 0.1 37 459 941 -3.9% 17.4% 0
MoM 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
YTD 4 425 797 14.4% 9.3% 1.4 1 789 537 353 21.3% 14.1% 2.4
MAT 4 841 100 15.4% 9.1% 1.3 1 965 618 686 23.3% 14.1% 2.3
SULFARGIN
WoW 3 263 16.2% 1.0% 0.2 1 593 361 12.7% 1.4% 0.2
MoM 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
YTD 148 087 -23.9% 0.8% -0.2 72 007 260 -10.3% 1.2% -0.1
MAT 162 877 -21.5% 0.8% -0.2 78 869 157 -7.5% 1.2% -0.1
VIPROSAL
WoW 29 393 2.1% 4.9% 0.3 11 416 024 3.8% 5.1% 0.4
MoM 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6
YTD 1 119 653 -14.6% 3.6% -0.1 421 995 294 -4.6% 3.6% -0.1
MAT 1 233 904 -14.1% 3.6% -0.1 466 197 003 -2.6% 3.7% -0.1

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 728 0.6% 46.8% 2.4 757 840 1.0% 76.7% 2
CAPSICAM 22 971 5.1% 3.9% 0.3 9 313 355 5.4% 4.1% 0.4
MILDRONATE 96 677 -4.3% 12.1% 0.1 37 459 941 -3.9% 17.4% 0
SULFARGIN 3 263 16.2% 1.0% 0.2 1 593 361 12.7% 1.4% 0.2
VIPROSAL 29 393 2.1% 4.9% 0.3 11 416 024 3.8% 5.1% 0.4

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
CAPSICAM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
MILDRONATE 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
SULFARGIN 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
VIPROSAL 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 110 703 -23.7% 56.4% -5.4 42 598 268 0.5% 80.6% 0.1
CAPSICAM 968 981 -20.0% 3.1% -0.3 399 844 476 -5.4% 3.4% -0.2
MILDRONATE 4 425 797 14.4% 9.3% 1.4 1 789 537 353 21.3% 14.1% 2.4
SULFARGIN 148 087 -23.9% 0.8% -0.2 72 007 260 -10.3% 1.2% -0.1
VIPROSAL 1 119 653 -14.6% 3.6% -0.1 421 995 294 -4.6% 3.6% -0.1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 122 293 -23.1% 56.8% -4.8 46 443 025 0.3% 80.7% 0.4
CAPSICAM 1 086 106 -19.1% 3.2% -0.3 448 507 438 -3.2% 3.5% -0.1
MILDRONATE 4 841 100 15.4% 9.1% 1.3 1 965 618 686 23.3% 14.1% 2.3
SULFARGIN 162 877 -21.5% 0.8% -0.2 78 869 157 -7.5% 1.2% -0.1
VIPROSAL 1 233 904 -14.1% 3.6% -0.1 466 197 003 -2.6% 3.7% -0.1

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: NSAID MARKET

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)